Dagny HR
Providing work management software to the freelance community.
Dagny HR provides work management software for freelancers. As the head designer, I was enlisted to undertake a comprehensive rebranding initiative for the company. This endeavor commenced with reimagining the company name and extended to every facet of the brand, encompassing colors, fonts, logos, and graphics.
The 1st manifestation of the revamped brand materialized on a new website. Given the company's small scale, a priority was placed on creating a site that could be easily edited. Consequently, we opted for a template-based approach using Webflow.
Subsequently, we embarked on a complete overhaul of the desktop and mobile app, integral tools freelancers utilize for securing new jobs, receiving payments, and managing their projects. The original design was intricate and lacked intuitiveness. We successfully transformed the design by implementing the new brand and scrutinizing the user experience (UX), rendering them more user-friendly and efficient.
