The brand aimed to move away from the traditional corporate image of a typical bank and opt for a modern and approachable aesthetic. Starting with the logo design, the shield incorporates the letter 'S' to symbolize the brand's protective nature while representing "Save." This icon is paired with a simple, modern sans-serif font.

The website features a series of illustrations that guide users through the site, clearly explaining the bank's values and investment processes in an accessible and engaging manner.